Local SEO isn’t just about Google rankings—it’s about showing up when local customers need your product or service at the right time. For businesses in North East India, including cities like Guwahati, Imphal, and Shillong, tailoring SEO efforts to the local audience is essential for growth.
Here are 5 effective Local SEO tactics that consistently delivering results for businesses across North East India.
1. Optimize for “Near Me” Searches
More and more people search for the “best bakery near me” or “marketing agency near me.” Make sure your website includes phrases like:
- “in Guwahati”
- “in Assam“
- “near Dispur / Beltola / Zoo Road“ (hyperlocal areas)
This helps Google connect your business to specific local queries.
2. Use Google Business Profile (GBP) the Right Way
Having a Google Business Profile is non-negotiable. But to make it work:
- Add high-quality images regularly.
- Post updates, offers, and announcements.
- Get local reviews and reply to them promptly.
This boosts your visibility in local map packs, which are especially important in cities like Guwahati, where many users rely on Google Maps to find services.
3. Target Regional Keywords and Language Mix
North East India has a multilingual population. Including relevant Assamese or regional keywords can help your content rank better locally.
For example:
- “Best restaurant in Guwahati” (English)
- “গুৱাহাটী ৰেষ্টুৰেণ্ট” (Assamese)
Use a mix if your audience is bilingual, improving relevance and reach.
4. List Your Business in Local Directories
Local directories help build trust and generate backlinks. Consider adding your business to:
- Justdial Guwahati
- Sulekha Assam
- Assam Startup directories
- NE Business Pages
Ensure your Name, Address, and Phone Number (NAP) are consistent across all listings.
5. Leverage Local Content Marketing
Write blogs, create videos, or post on social media about:
- Local festivals (e.g., Bihu, Hornbill Festival)
- Regional events
- Local guides (e.g., “Top 5 Cafes in Guwahati”)
This builds local trust, improves engagement, and drives organic traffic from your region.
Final Thoughts
Local SEO isn’t a one-time fix—it’s an ongoing strategy. Your business can attract the right local customers by focusing on your specific region, speaking your audience’s language, and showing up in the places they’re searching.
If you’re ready to take your local SEO game to the next level, work with a reliable digital marketing agency in Guwahati.